Kamala Harris Campaign Targets 'Brain Rot' Audience with Overstimulating Ads

- The Harris campaign is using overstimulation ads to capture the attention of a very online audience with short attention spans. - These ads feature split-screen videos, with the top half showing campaign content and the bottom half displaying unrelated, visually stimulating footage. - Examples include a Harris speech clip paired with colorful 3D animations or gameplay footage. - The campaign has spent a few hundred dollars on these ads, which have been viewed tens of thousands of times on platforms like YouTube and Meta. - Despite mimicking viral social media formats, these ads have not gone massively viral and seem to target Gen Z and the terminally online. Source: [404media](https://www.404media.co/kamala-harris-campaign-experiments-with-ads-for-an-audience-with-brain-rot/)