Moving to Marketing from Advertising
Hey there,
I've 5 years of experience working as a content strategist in Advertising Agencies. I've worked on multiple marketing campaigns for 25+ brands. However, I now want to transition to a full time marketing role with a blend of analytics and creativity without opting for an MBA. Here are some of the skills I plan on getting certifications in to land a role: SQL, Tableau, Excel (pivot tables, charts, v lookups), Marketing Strategy Project Management Media Planning I already have a strong background in copywriting, design, managing cross-functional teams and stakeholders.
Do you have any tips or advice that can help me in this journey? Do you recommend any courses or certifications I should undertake to highlight the above mentioned skills?
How do I pitch myself as the perfect candidate without having an actual job experience in marketing management roles?
Thanks for your time :)
Get comfortable with numbers and funnels. Break down as many funnels as you can for different online products/apps/websites.
On the tools side: 95% work is on Excel so focus on that, learn to work faster on Excel it'll make your life easier and less reliant on analysts or revenue teams.
You have the advantage of copywriting, marketing folks these days don't understand the value of good copy. Leverage that.
SQL, tableau are good to haves
Can you elaborate on 'break down funnels' and how can I go about doing this?
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