- BigBasket will merge its subscription service BBdaily into the main app by December, says CEO Hari Menon.
- The move aims to consolidate BigBasket's offerings and shift entirely to a 10-20 minute delivery model.
- BBdaily contributes significantly to BigBasket's revenue, being the third-largest unit.
- The company is funding its quick commerce business to compete with Blinkit, Swiggy Instamart, and others.
- Analysts predict increased competition in the quick commerce market with new entrants like Flipkart and potentially Amazon.
Source: [Moneycontrol](https://www.moneycontrol.com/news/business/startup/tatas-bigbasket-set-to-merge-subscription-app-bbdaily-into-main-app-12814928.html)