Reliance Retail Struggles with Quick-Commerce Model

- Reliance Retail is struggling to establish a successful quick-commerce model, despite multiple attempts. - The latest attempt involves a service under JioMart, fulfilling orders in Navi Mumbai and Bengaluru from existing supermarket chains. - Previous pilots in Mumbai and Bengaluru, involving tie-ups with hyperlocal delivery app Dunzo, failed to scale. - Challenges include unsustainable unit economics, store suitability for rapid orders, lack of in-house technology, inefficient fulfilment, and high costs. - The company is yet to devise an effective plan for product delivery in under 30 minutes. Source: [The Arc](https://thearcweb.com/article/reliance-retail-quick-commerce-mukesh-ambani-dunzo-grab-jiomart-1E6M6uYNGbZesmgt)