Reliance Retail Struggles with Quick-Commerce Model

• Reliance Retail is struggling to establish a successful quick-commerce model, despite multiple attempts.
• The latest attempt involves a service under JioMart, fulfilling orders in Navi Mumbai and Bengaluru from existing supermarket chains.
• Previous pilots in Mumbai and Bengaluru, involving tie-ups with hyperlocal delivery app Dunzo, failed to scale.
• Challenges include unsustainable unit economics, store suitability for rapid orders, lack of in-house technology, inefficient fulfilment, and high costs.
• The company is yet to devise an effective plan for product delivery in under 30 minutes.

Source: The Arc