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Save Now, Pay Later: How Multipl, Tortoise make money?

I came across Multipl app wherein you can have SIPs for a goal like buying a phone or trip expenses. Brands like Flipkart, MMT, Reliance Digital, Nykaa, Croma also co-invest in the SIPs and their contri can be cashed out as gift cards. Now here are a few concerns I have: 1. Mostly these FinTechs take 0% commission on the SIPs. So how do they even earn money? 2. In the end, its just investing your money in a MF, which is prone to market risks, why would a person lock in his money for 6 months with the potential of making a loss. I would prefer using my good old cash or credit card to make a payment. The business model just didn't make sense to me. Any insight from FinBros, Product guys would be welcome.

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Ashneer

CricPe

a year ago

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