I worked with a creator app from 0  - 1 and I remember my first 13000 users jump came from Inktober in October. I found this passionate group of people and attracted them to my app to post for 30 days of Inktober.

Research Specialist

Growth Manager

Someone from Tinder replied on Vineeta Singhs post mentioning that the highest number of users sign up to dating apps in the new year weekend after Jan 1st as a sign of grit and resolution to find their match in this year. Again not on valentines day or friendship day.

Recently, I saw that sugar cosmetics earns 4 crore on the eve of karwa chauth, which is their highest selling day in a year. Not Valentine's, not another day. Would love to hear you4 hacks and insi...

Welcome to Business Roles's Private Community

Recently, I saw that sugar cosmetics earns 4 crore on the eve of karwa chauth, which is their highest selling day in a year. Not Valentine's, not another day. Would love to hear you4 hacks and insights you have come across like this

Share your Growth Hack insights

Share your Growth Hack insights- Grapevine

What is one campaign/launch that went really well for you? 

Curious to see learnings from real life here

Marketers and Growth hackers: What is the best marketing growth hack you've ever done?

Analyst

Welcome to Office Gossip's Private Community

Since I am Done-Zo with Dunzo, AMA anything. Here to spill all the scoop that’s happened.

Ex-Dunzo employee. AMA.

Product Manager

Any industry, any product or service. Something that you've seen happening in India.

I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.

What's an innovative growth/marketing strategy you've come across?

Product Owner

Welcome to Indian Startups's Private Community

Update to this — https://share.gvine.app/uhA3u5ZEizgE6vMD7

TLDR — Dropped job offers and started a D2C personal-care brand for men right out of college. Spent 6 months on R&D, onboarded a dermatologist, scaled Instagram to 14K. A lot of unplanned stuff happened – Incredibly tough, yet worth it! :)

——————

Almost a few months ago, I shared a post about not taking up job offers right out of college and starting a D2C personal-care brand for men. While I was initially hesitant, my post sort of blew up here, and I received both encouraging and not-so-encouraging comments from many of you.

Honestly, the ride has been nothing short of thrilling. Although I was aware of the challenges, nothing prepares you as much as doing it yourself.

Convincing manufacturers on MOQ was the hardest part. We flew to Chandigarh, stayed in the cheapest hotels, and met over ten manufacturers before we finally found one who met our criteria. With no experience in personal care, we reached out to dermatologists, some a decade or more our senior, hoping they would help us with product development. After weeks of trials and many errors, we finally cracked the code.

We also focused a lot on creating organic content because relying on FB Ads would have made it an unprofitable business. This approach worked; we scaled our Instagram to 14,000 followers and over 5 million views in just 1.5 months. Our followers were getting behind our brand messaging & positioning, it was an exciting time tbh.

But one morning, a month before our planned launch, we found that our Instagram was permanently disabled due to being linked with "suspicious accounts." Despite this, we continued working on content, product, packaging. And I’m excited to share that we are launching four products designed to tackle common skin problems that men experience.

I didn’t want to drag this on because I know long posts can be boring, but it felt necessary to give you all a proper update since many of you have asked. To make up for the lengthy read, dropping a discount code (in comments) exclusively for Grapevine members. :) 

Thanks a lot for reading and I’d love to answer any questions you all might have!

Update – Finally launched the D2C men's personal care brand. It's been one hell of a journey!

Systems Analyst

Asking specifically in performance marketing (fb/google/affiliates/app etc.). Be it from 0 to 1 or 90 to 100.

What are some very advanced growth hacks?

Welcome to Personal Finance's Private Community

I have been seeing Instagram reels about easy ways to make money /entrepreneurship. It makes me feel FOMO despite being in a MNC as a software developer. There are so many things being told in reels. Also seeing content creators being paid so much 
Any thoughts on this ??

Instagram reels vs salaried

Software Developer

Software Engineer

Can be GMV, revenue, users, EBITDA, customer satisfaction etc. 
Curious to know what are things people here have seen 👀

Innovative ways you've seen a company/startup pump up their metrics?

An Indian social app (not koo or sharechat) hired a guy who would go on different groups in the app and write “jai shri ram”. He will get about 40 replies saying the same. They said startup claimed high engagement and retention with this tactic

Founder

I know Zerodha is still the sustainable one of the two; but definitely good execution this from Groww? 
Do any of you use Groww? Or is it folks in tier 2/tier 3 and college students? 

https://economictimes.indiatimes.com/tech/startups/groww-likely-to-pip-zerodha-in-active-investor-count-this-month/articleshow/103912890.cms?from=mdr

Groww taking over Zerodha in terms of monthly active investors

Groww has users only because of its huge marketing spree. Groww is still in losses and everyone knows the PnL of Zerodha. Zerodha still miles ahead of Groww atleast for the next few years.  
  
 Trust on Zerodha is second to none when compared to other brokers out there. And that too especially among the big traders who contribute a large chunk of their total revenue.

I believe men are becoming increasingly conscious of their appearance and it’s quite evident on GV as well. Working out, getting in shape is only L1 problem, personal care goes beyond working out. But there are two problems when men want to start personal care (skin,hair, body)

1. Lack of knowledge. Where to start? How to start? Which products to use? What is Vitamin C? WTF is a hyaluronic acid?

2. If #1 is sorted, then the second problem is laziness. I spoke to 220+ men and 70% spend only spend or want to spend 10-20 mins/day on personal care.

I plan to solve this by,

1. Content. Becoming an education first brand. Best example is Ditto Insurance, they’re more of an advisor than a Insurance selling company. A good example in D2C space is The Whole Truth. I want to educate men about personal care. I want to build a brand that men turn to when starting their personal care journey. 

2. Innovative products & Functionality. Men would benefit a lot from serum but they don’t use it primarily because the hassle of using a dropper, rubbing it on your face is too much. We’ll innovate how these products are made. Easy to use. 


I’ve dropped a full-time job offer to build this right out of college. Borrowed 10L from F&F. Registered the company and on-boarded a few kickass people to create content. Hope all goes well. I’ll keep sharing the progress here :)

Starting a Men’s focused D2C Brand

Best of luck. I don't care about the market or the product you might sell, but love the energy. People buy from people who are 'realistic' and passionate about what they sell.

Been spending way too much time on Grapevine lately - absolutely loving it @Micheal_Scott!

Posted the Prosus report takeaways yday - lots of you DMed asking questions. Then I saw NewsAnchor break down the entire Prosus Annual Report - great stuff.

I was an Associate at one of the largest VC funds in India, so I enjoy going through new reports and summarising them - found my notes from Bain's India Venture Capital Report 2024. Thought of sharing the unedited summary that I shared with the Partners at the fund, have a bunch of these - can share more if of value to any of you here (ofc removing the confidential parts)

Notes:
1/ India's maintaining its gravitational pull despite the global funding crunch. Sure, overall funding nosedived 63% to $9.6B, but we're still the #2 destination in Asia-Pacific. Might not necessarily be a crash, it's a necessary course correction.
2/ Early-stage investing is showing remarkable resilience. Seed deals now comprise 70% of all deals, up from 60%, with average check sizes holding steady at $1.4M. Smart money is quietly positioning itself for the next wave of innovation.
3/ The tech-only playbook is being rewritten. While consumer tech, fintech, and SaaS still command 60% of funding, traditional sectors like BFSI are gaining ground, with average deal sizes jumping from $8M to $15M. We're witnessing the birth of tech-enabled, not just tech-centric, growth stories.
4/ The unicorn factory has hit pause, with only 2 new billion-dollar valuations vs. 23 in 2022. Mega-rounds ($100M+) plummeted from 48 to 15. This isn't a drought; it's a return to fundamentals. The era of grow-now-profit-later is firmly behind us.
5/ Generative AI isn't just hype; it's reshaping the landscape. Funding exploded from $15M to $250M, with 80% flowing to existing companies integrating AI. India's quickly becoming a laboratory for practical AI applications, not just speculative moonshots.
6/ Electric mobility is rewiring itself. While overall funding dipped slightly to $600M+, charging infrastructure investment surged 50%. The real opportunity isn't just in vehicles; it's in building out the entire EV ecosystem.
7/ Exits are defying gravity, leaping 1.7x to $6.6B. Public market sales led the charge at 55%, even as IPOs cooled. LPs are getting liquidity, and the secondary market is proving surprisingly robust. There's still appetite for quality assets.
8/ PE is no longer just watching from the sidelines. These players doubled their share to 25% of investments, going toe-to-toe with traditional VCs. The lines between growth equity and venture capital are blurring, and it's changing the game for late-stage rounds.
9/ We're watching natural selection in real-time. Yes, 35,000+ startups shuttered and 20,000+ layoffs hit the headlines. But companies like Groww and Indifi turned profitable. This isn't a bubble bursting; it's an ecosystem strengthening its foundations.
10/ Domestic VCs are coming of age. While overall fund-raising halved to $4B, homegrown VCs led 90%+ of raises. They're not just following; they're specializing, with thematic funds like Omnivore's $150M agritech vehicle. The ecosystem is bootstrapping its own future.
11/ Regulation isn't just tightening; it's evolving. Angel Tax expanded and lending norms got stricter, but we're also seeing innovative policies like UPI for foreign travelers. India's crafting a uniquely balanced approach to fostering innovation while maintaining stability.

Topics we can discuss during our standup:
1/ Can India produce global tech giants if it's primarily adopting rather than pioneering in areas like AI? How do we enable this?
2/ How will the shift towards profitability impact India's ability to foster truly disruptive innovations? Implications for us, how should we be evaluating deals differently?
3/ With domestic VCs leading the charge, how will this change India's startup narrative on the global stage?
4/ Is this maturation setting the stage for more resilient, globally competitive Indian startups, or are we risking our innovation edge? How do we look at thesis driven investing v/s fomo investing?

Link to Bain's report - https://www.bain.com/insights/india-venture-capital-report-2024/

P.S. Do note that this is 6+ months old - data points mostly look diff now but sharing it anyways. Will post more as and when I get time :)

My notes on Bain's 2024 VC report as a VC Associate

Investor

VC here. Doing this for fun.
Don't take all views seriously.

Comment a startup's name, I'll share if it's promising or whatever I know

If you could create your own dating app, what unique features would it have?

Consultant

Hi, I am Simardeep Singh, an experienced performance marketer. These are the stats to my latest account that I handle for a D2C brand working out of Delhi.

I work for passion & not for much money. I don't bill you until I give you 10x in first 5 days of optimisation.

If this is not fascinating enough for an entrepreneur then I think nothing is.

I charge 25k for a month for 3 months, you & I will judge both of us. The ad budget should be North of 40k a month.

20 ROAS IN 30 DAYS! 🥃

Performance Marketer

Any startups ideas in online dessert/sweets business via Amazon/Flipkart?

Business Analyst

Stupid Ways to make money 💰 that shocked you

🤑

Scam innocent beginners after becoming their beloved bhaiya/didi

Welcome to Product Managers's Private Community

Parameters are Customer retention and Profitability in longer run

As a PM how do you analyse this move by swiggy?

Associate Product Manager

I bring a track record of driving growth and shaping brand narratives across diverse industries.

🌟 What I Bring to the Table 🌟
✅ Proven expertise in Growth Hacking & Brand Strategy
✅ Impressive 30%+ ROI growth in email & app marketing
✅ Strategic mind, fueling 20%+ boost in conversion rates
✅ Market expansion through competitive analysis
✅ Innovator in phygital strategies, elevating brand loyalty by 25%
✅ Expertise in optimizing marketing tech for ROI

🎯 Key Account Experience 🎯
🚀 Led campaigns for global giants: Google, BMW, Sony, Swiggy
📈 Elevated brand awareness by 35% in just 6 months
💡 Innovative strategies resulting in 20%+ online sales growth
🤝 Fostered lasting client relationships, achieving 10% cost savings

Let's connect for an explosive journey of revenue growth and brand evolution. Your brand's success story begins here!

📧 Reach me: iamrajathkrajeev@gmail.com
🔗 LinkedIn: https://www.linkedin.com/in/iamrajathkrajeev
📞 Call: +91-9108171906

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