1. Nike is my all time fav. 
2. I like the hype and controversy fold money is creating. 
3. Flipkart BBD is kind of done well- focused on BTL- got offline activation + newspaper ads right 
4. Big fan of what Zomato keeps on doing!

Also, don’t judge my suggestions. These were just things that came top of mind, so they did succeed in doing that!

Corporate Strategist

1. Moment Marketing from various brands on Twitter 
 2. Swiggy and Zomato quirky PNs, emails

Digital marketing manager

Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p)  Think Cred, Men will be men, Ultrahuman on Twi...

Welcome to Business Roles's Private Community

Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p)

Think Cred, Men will be men, Ultrahuman on Twitter etc.

Would love to hear from the community

Thread: Which product launch/marketing campaign was really well done?

Thread: Which product launch/marketing campaign was really well done?- Grapevine

Basically - startups that have a strong marketing game. 
Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.

Which startup has actually good marketing/branding teams?

Welcome to Product Managers's Private Community

Can be ATL or BTL or combination of both. Would be great if you could explain why it was memorable for you.

What's the first ad campaign that comes to your mind as an example of good marketing?

Generalist

Any industry, any product or service. Something that you've seen happening in India.

I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.

What's an innovative growth/marketing strategy you've come across?

Product Owner

What is one campaign/launch that went really well for you? 

Curious to see learnings from real life here

Marketers and Growth hackers: What is the best marketing growth hack you've ever done?

Analyst

Current favourite:
1. Cred X Orry
2. Slice (Drink) X Katrina
3. Lenskart X Karan Johar (Won't lie Tanmay is doing a great job)
4. Sharktank Promo was great as well

[Thread] Best ads that you saw recently

Product Manager

I came across Surreal which seemed like basic cereal brand, based in London

The creative freedom these guys have, liberty they take!
And that too on LinkedIn. The posh, professional platform

No over the top designs, just pure brilliant copy *chef's kiss*

If only we could do something so unhinged in India.

https://www.linkedin.com/company/surrealuk/

Have you ever crushed over a Brand's social voice?

Consultant

Welcome to Indian Startups's Private Community

Best one so far! Any Indian brand that stood out during the outage for their marketing?

Software Engineer

Hey Grapevine,

I’m [Rahul Krishnan](https://www.linkedin.com/in/rahul-krishnan-boldcare/), Founder of [Bold Care](https://boldcare.in), the **#1 men’s sexual wellness brand** in India (yes, I said it).

I’m pumped to chat with you about my journey—from smashing taboos to getting **Ranveer Singh** on board as co-founder, and yeah, bringing **Johnny Sins** from internet to Indian TV (you’re welcome). Whether you want to know how to build a D2C brand that actually scales, my secrets to viral marketing, I’m here for it all.

Ask me anything (except for OTPs) - I'll be back at 7 PM to drop some truth bombs!

P.S. Got some killer stories lined up — interrogate me, I'll give nothing but the truth :)

I'm Rahul Krishnan, Founder of Bold Care. Ask me anything!

Founder

Funnel is sorted.

1. Ranveer becomes co founder 
2. Cred helps with marketing ad with Vishal as lead creator
3. Cred sells d2c with 20M top tax payers available on Cred Commerce.

Well played Kunal chad!

Performance Marketing at peak  🚀

Senior Consultant

I believe men are becoming increasingly conscious of their appearance and it’s quite evident on GV as well. Working out, getting in shape is only L1 problem, personal care goes beyond working out. But there are two problems when men want to start personal care (skin,hair, body)

1. Lack of knowledge. Where to start? How to start? Which products to use? What is Vitamin C? WTF is a hyaluronic acid?

2. If #1 is sorted, then the second problem is laziness. I spoke to 220+ men and 70% spend only spend or want to spend 10-20 mins/day on personal care.

I plan to solve this by,

1. Content. Becoming an education first brand. Best example is Ditto Insurance, they’re more of an advisor than a Insurance selling company. A good example in D2C space is The Whole Truth. I want to educate men about personal care. I want to build a brand that men turn to when starting their personal care journey. 

2. Innovative products & Functionality. Men would benefit a lot from serum but they don’t use it primarily because the hassle of using a dropper, rubbing it on your face is too much. We’ll innovate how these products are made. Easy to use. 


I’ve dropped a full-time job offer to build this right out of college. Borrowed 10L from F&F. Registered the company and on-boarded a few kickass people to create content. Hope all goes well. I’ll keep sharing the progress here :)

Starting a Men’s focused D2C Brand

Systems analyst

Tell Me You Are In Marketing Without Telling Me You Are In Marketing

Let's ignore what's wrong with startups, keep this an optimistic thread. Which startups make you excited about their future? 
The ones that have cracked product, GTM, model, or something else.

Name the best Indian startups :)

One for the believers: Which startups in India do you feel are going to make it really big? 🚀

How’s it going? Which channel are you most bullish on? Which is the latest growth hack on social which no one knows? 

Please share some nuggets.

Hello to all the marketing folks

Software Developer

Welcome to Office Gossip's Private Community

Can be GMV, revenue, users, EBITDA, customer satisfaction etc. 
Curious to know what are things people here have seen 👀

Innovative ways you've seen a company/startup pump up their metrics?

https://www.linkedin.com/posts/bhavishaggarwal_transgenders-share-special-connect-with-lord-activity-7194984283894128640-eL6i?utm_source=share&utm_medium=member_android

And he launched cloud services because LinkedIn  referred to him as 'they'? Lagta hai Elon bhai se kuch zyada hi inspired lag rahe hain

How come everything Bhavish launches these days are centered around India versus west?

Hello hello! 

I have recently joined a b2b startup as a PM. I have a new challenge at hand, a scenario I haven’t faced as a PM before. 

We are launching a brand new product. How do we go about launching the product in the market? How do we create noise to gain some eyeballs? 
What would be few of the action items which create maximum impact with minimal efforts?

Product launch

I'll go first.

1. even healthcare
2. Hike/Rush
3. Spartan Poker
4. Ultrahuman
5. Invideo

Mention the reason too if possible.
Let's discover some hidden ones. Brownie points if you mention startups that only a few have heard of.

If you know a less-known Indian startup that is doing some crazy shit (not so obvious ones), do mention.

Your turn.

What are some cool startups (Indian) you would love to work with?

Hey Folks!

I was planning on launching a new age social media application.

What are some good strategies I can apply to growth hack that shiz. 

Im planning paying some Twitter/LinkedIn/Instagram influencers and asking some of my buddies who have  a good following to post screenshots of the app. To make  it look organic, they’ll post some topic to rile up the audience and get that engagement. Also we are planning to not mention the app name in the tweet but always have it in the replies so it looks organic and is if our app is already the talk of the town

Does anyone have any suggestions? Does this sound like a good plan. I paid a freelance growth consultant a lot of money for this plan. How does it sound?  Anyone has any thoughts? Folks?

Marketing a new app

Data Consultant

Marketing geniuses and Founders, According to you how to plan the launch and marketing strategies for the MVP of your product ? Do you think paid ads are a game changer or sticking to organic growth channels initially is the favourable choice?

 Would appreciate POVs around a Fintech product

Thread: Which product launch/marketing campaign was really well done?

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