Waze advertising killed by Google
Waze Map got acquired by Google for $1.3 Bn in 2013. 10 years later, Google's decided to cease Waze’s ad platform in favour of Google Ads technology. Waze advertising was more than just ads; it’s about creating connections. Users enjoy relevant, location-centric promotions, while businesses connect with potential customers right when they’re most likely to visit. It’s a model that turned every drive into an opportunity – both for businesses to grow and for users to discover. Wrote about it here: https://talesofss.com/google-waze-advertising-changes/
Cafeinatedpragmatist
Stealth
9 months ago
The founder of waze had a pretty damning blog post to write about Google when he finally left
Cafeinatedpragmatist
Stealth
9 months ago
Why Did I Leave Google Or, Why Did I Stay So Long?
https://www.linkedin.com/pulse/why-did-i-leave-google-stay-so-long-noam-bardin?utm_source=share&utm_medium=member_android&utm_campaign=share_via
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TheOatmeal
Stealth
9 months ago
Badhiya Likhe ho Saurabh ji
Thank you :)
I read about Waze's model from my EU friends and then realised that Google already slashed the whole Waze adtech team :(
SabChangaSi
Stealth
9 months ago
We're breaching community guidelines :p
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SabChangaSi
Stealth
9 months ago
Good stuff saurabh Singh!
