What Bombay shaving company does differently? Isn't it just another razor company?
I genuinely don't know. Can someone pls explain?
Wanderer
Stealth
a year ago
Founder runs a podcast using fancy McKinsey terminology (meant to fool their clients) so he can charge a premium
LooseGoose
Stealth
a year ago
Good business run by smart guy. There's always space in the market for people who can deliver good products at good prices with good marketing.
Also helps that he had 50 lakhs or something saved up to put in it lol.
DarkerKnight
Stealth
a year ago
I mean.. what new is gonna do or doing which Gillette hasn't already done.
LooseGoose
Stealth
a year ago
Gillette doesn't own the entire market. It's estimated at 50% but the remaining 50% is still up for grabs between competitors.
It's also slightly easier to compete in established categories instead of creating a category from scratch where you need to work a lot harder to educate customers on top of everything. You can learn from your competitors and their mistakes.
1
Stealth
a year ago
They are a marketing company just like Mama earth!
Itachi777
Stealth
a year ago
I use their double edges razor. Been using it for last 4 yrs. Good quality but nothing amazing. There are better ones out there. Apart from marketing highly, BSC has no other value prop. They don't make luxury stuff like Truefitt and Hill but are considered a bit more exclusive than Gillette. Good for gifting, I guess
Habhaithik
Stealth
a year ago
D2c is all shit. Whoever makes noise gets funding products are all china
Launch a new product every second week that noone wants to buy, and call it innovation.
AliveYouth71
Stealth
a year ago
It is. Just markets better
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