PrancingMochi
Why Dukaan founders engage in Twitter fights
Their VC funding is drying up, and finding investors for next rounds is proving difficult because of the macroeconomic conditions (apart from glaringly obvious reasons like their hype has died down since it's not 2020 anymore).
Twitter has launched Ads Revenue Sharing where users with enough engagement get paid by Twitter. This is Dukaan leadership's last resort to sort of "bootstrap" themselves.
The income from Twitter is probably what helped Dukaan become profitable a few days ago.
What do you folks think?
14mo ago
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