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Zomato Gains Market Share in South, Challenging IPO-bound Swiggy

- Zomato's market share in India's food delivery sector has risen to around 55 percent, according to various brokerage firms. - Swiggy, which once dominated with a 52 percent market share in 2020, has seen its share fall to 45 percent. - Zomato's management reported a significant increase in market share in Southern cities during an earnings call. - The company attributes its success to early investments in non-metro cities, despite initial concerns about profitability. - This shift comes as Swiggy prepares for its initial public offering, facing increased competition from Zomato. Source: Moneycontrol

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