Zomato buying Paytm ticketing business
What strategic advantages does Zomato aim to achieve by acquiring Paytm's ticketing business, and how does this move align with its broader vision of expanding beyond food delivery? Are they going to make changes in existing platforms?
VICKy
Student
a month ago
I think by offering the ticketing service they can attract a wider range of customers who are interested in entertainment maybe ๐ค it can increase their user base & they have a cross-selling opportunity ๐๐ this new expanding business can help Zomato reduce its reliance on food delivery alone.
I see Zomato is on its way to becoming a digital consumer company. It has digital distribution, brand value and user base. We have proven (profitable) digital distribution business models like BookMyShow.
I think they launched a product โDistrictโ with similar goals in mind.
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