Marketers Flee Elon Musk's X Over Extreme Content Concerns

- A record number of advertisers plan to cut spending on X next year due to concerns over extreme content. - Kantar's survey shows a net 26% of marketers will reduce ad spending on X in 2025, the largest pullback from any major platform. - Big brands have been leaving X since Musk's $44bn takeover in 2022, citing his free speech ethos and loosened content moderation. - Only 4% of marketers believe ads on X are brand safe, compared to 39% for Google. - Musk's adversarial relationship with advertisers continues, with legal threats against boycotting brands like Unilever and Mars. Source: [Financial Times](https://www.ft.com/content/cf023e18-a6c7-4d78-bcb5-f295b5bcb928)