Amazon's Missteps in India's Quick-Commerce Market

• Amazon's decision to not enter India's quick-commerce market is proving costly as firms like Blinkit, Zepto, and Instamart thrive.
• Quick-commerce in India is growing at over 125%, while traditional e-commerce growth lags at 11-12%.
• Amazon's rival, Flipkart, has launched its own quick-commerce service, Flipkart Minutes, to capture urban market share.
• Analysts suggest Amazon's focus has shifted to its cloud business, with $12.7 billion earmarked for AWS operations in India.
• Regulatory challenges and strategic missteps have hindered Amazon's growth, allowing competitors to outpace the e-commerce giant.

Source: Techcrunch