mearebel

Anti Zepto model by partnering with Kiranas

I am currently building Kirana.Pro an anti Zepto model where we don’t have any dark stores. Instead we partner with nearby Kirana stores. What do you think of this idea? Can it win like how Namma Yatri won against Ola and Uber?

4mo ago1.6K views

GyobuMasatakaOniwa

Swiggy4mo

Apart from the fact that zepto, Grofers(now Blinkit) started with similar model, There are other people still doing it. Phonepe has app called Pincode which does this with ONDC integration. I'm not sure if they are doing that well, but I've hardly seen anyone use it. Also how do you differentiate from Pincode ?

CheeryBerry6

Zepto4mo

Zepto as a product started with dark store model itself. Kiranakart used the hyper local model.

GyobuMasatakaOniwa

Swiggy4mo

That's a pedantic difference. By that logic Blinkit also always used Dark store model and Grofers used hyperlocal model

ElonMast

Amazon4mo

I don’t know if you’ve surveyed the market before picking up this idea. There are lots of similar business models, will highlight major problems as I worked in the ecosystem -

Shop owner doesn’t have an obligation to fulfil the order leading to failed orders.
No commission in itself isn’t sustainable
Comparing it with Namma Yatri (NY) is fundamentally wrong. In NY payment is done post the service fulfilment, CoD is one of the costliest mechanism in any eCommerce. There’s no RTO cost in NY, in kirana there would be a huge RTO cost.

AlphaGrindset

Series A Startup4mo

No, too many smart people have done that model. Unless there is something different in the last 2-3 years, there is not fundamental reason for that model to exist now.

I can go into the depths (inconsistent inventory at kiranas, price of delivery, not a superior experience vs Zepto etc.)

TezBilla

Infosys4mo

I have made Success vs Fail, hope it may help:

Success:

More business to Kirana shops
No commission to be paid (assuming)
People’s trust on local shops could reach to a level like in traditional days

Fail:

Kirana owners don’t understand on leak proof packaging, so need to train which will take significant time.
Few shops rely only on cash mode
Non standardized quality and quantity - they better know how to manipulate customers