How do views matter in live game? 😂 I don’t give a fuck about either though.
For the consumer it doesn’t, For the people who invest money I.e. the advertisers, that is the metric that matters.
Successful delivery of ad campaign and sponsorship depends on Views (cumulative views) and Reach (unique viewers).
Final deal value depends on the above, else advertisers demand bonus (both on TV and Digital)
I think you mean 15.8 cr views here! Let me explain what happens in JioCinema. Look, basically, streaming cricket or any sport is a business for the streaming platform as it gets them ads.
For Jio cinema, there is no third party counting those views, like YouTube or TRP for television, so the number can be inflated. This is done to attract more companies to give their advertisements to Jio Cinema so that they can charge more money for the ads.
To be able to do this without raising any questions, Jio Cinema follows a smart practice. Unlike Hotstar, which used to show the number of people currently watching the match, Jio shows how many times someone opened the link to view the match. So if you were watching the match, you left the app to do something and opened it again after 10 minutes, it will count that as 2 views. If you open it in 2 different tabs but only watch it once, it will show 2 views. That is how they reach such inflated numbers.
AFG have been on 🔥
Aur karo ghar me hi rival ko train! They are used to Indian soil now 😢
I always had another doubt… why cant they inflate the numbers or show random value by themselves?
These views/concurrent viewers are not calculated by a separate organisation unlike TRP ratings/Youtube live viewers counter.
They can create a function which takes various params like overs completed, the required run rate, the current run rate, the batters’ strike rates, timeline of last 10 balls etc., assign weights to each of them and come up with a number which can then be multiplied by some offset to get a value. Seems like proper B.Tech. Project stuff.
Hotstar manged 6-7cr users. Jio or sports 18 group can't manage even 2cr users.
they should poach hotstar team or get AWS services...
There should be penalty for ruining experience of consumers.
3.2 Cr concurrency on JioCinema for IPL final. What a great achievement!
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