Anyone working at GoodGlamm Group? Is the company shutting down or something?

This may be a weird observation, but for quite a while now, they've been running this wild promo and selling their products for bizarrely low prices - like a combo of lipsticks for ₹1 (albeit a ₹199 shipping, but that's free on orders above ₹200 - not the best quality, but quite cheap)

Initially they boasted of having over a 100 different shades of lipsticks but now officially list only 25 shades in their website, which leads me to think they're trying to get rid of stock. Is it because they're thinking of rebranding or revamping their lines or is the company in trouble?