BigBasket to Merge BBdaily into Main App, Aiming for Quick Commerce Dominance

- BigBasket will merge its subscription service BBdaily into the main app by December, says CEO Hari Menon. - The move aims to consolidate BigBasket's offerings and shift entirely to a 10-20 minute delivery model. - BBdaily contributes significantly to BigBasket's revenue, being the third-largest unit. - The company is funding its quick commerce business to compete with Blinkit, Swiggy Instamart, and others. - Analysts predict increased competition in the quick commerce market with new entrants like Flipkart and potentially Amazon. Source: [Moneycontrol](https://www.moneycontrol.com/news/business/startup/tatas-bigbasket-set-to-merge-subscription-app-bbdaily-into-main-app-12814928.html)