How should I advance my career in marketing to land high paying jobs?
I currently work at a real estate marketplace startup and look after content, SEO, and executing facebook abd google ads. I don’t have any marketing degree yet. Whatever I’ve learnt, it’s on the job. I’m thinking of pursuing distance MBA, since I don’t want to leave my job. Another thought is to take up online courses by ed-tech institutions.
Can someone guide me please?
Please share the following:
- Years of Experience
- Current CTC
- Dream CTC
Post getting these inputs, I may be able to share some thoughts.
- 3
- 11 (2.8 ESOPs)
- 25-30LPA in the next 3-4 years.
The expectation is reasonable and quite possible.
To get there, you may learn more about the following:
-
All formats of content, long and short.
-
SEO - You're already at it.
-
Paid Ads - Meta and Goggle you're aware of. Learn LinkedIn Ads.
-
E-commerce Ads - While your current company may not offer this possibility, lookout for freelancing projects that does this.
-
Email marketing - Important for all sorts of business.
-
Marketing Automation - If you can show your future employers how you can create for them a well-oiled marketing machine that requires less human intervention, you definitely have a better chance of getting hired.
An MBA is not going to be a deal breaker but can definitely add some brownie points.
Distance MBA from only reputed organisation is advisable, e.g., IIMs, IMT Ghaziabad, XLRI, etc.
Following