This is how you dilute your brand by optimizing for perf too much
Well-being is such a nice brand, I look at them positively. Stuff like this makes them like everyone else.
I mean, isn't the point of perf marketing to optimize for the "checkout event"?
Seems like Meta has put you in that cohort of users who may be interested in performance enhancing supplements. xDš
Jokes aside, yes. Cheap tactics for funnel optimization dilutes brand by a crap ton and makes me not want to buy from a brand that looks so fishy.
It is of course
But you should never do stuff that dilutes your brand, even if momentarily it helps boost sales
You go from being premium supplements to being Dabur Shilajit Gold
As for the cohort I am part of, my argument is that Meta optimizes for what people around me are searching for, and itās a function of my coworking space :)
Agreed. Such ads definitely impact brand perception for me personally. If others feel the same, brand dilution might be legit. Consumer brands need to manage a tough balancing act between performance vs brand.
