CEO's kids pet projects do nothing

Writing on behalf of my friend who was associated with this company

The actor Sonam Kapoor is married into a billionaire family. The husband runs an "ultra premium" clothing brand for elite, which just burns cash since launch but continues to exist. The parent company funds this brand for it's lavish existence.

Though apparently, It is the best team one can be assigned. Too many meetings with celebs rather than actual work, top glamour events to attend, internal or client parties every other day, coolest co workers (all young group)

P.S. Outsiders call it Bahane se chal raha brand (iykyk 😂)