Are Digital Marketers finding Job ?
How is job market for Digital Marketing and growth for B2C. Most of the interest first or mobile first companies are not hiring or hiring at very less exp. and pay.
Can see opening for B2B or product marketing but nothing much from Growth or Performance marketing.
Read there are many who have been laid off some more than 6-8 months but still struggling to find the right opportunity.
Also many senior level guys, on LinkedIn have got into consulting or Fractional CMO roles as they package might be high and no one is in need of such experienced senior ppl team.
How or when this will change ?
During 2018 or even 2020 many said Digital or growth marketing will be the future, demand will increase as all business, users go online.. but now seems to be other way round..
I guess it's industry specific. I'm from Fintech and been getting calls pretty regularly, like 3-4 in a month while I'm not actively looking out for an opportunity yet.
The job market is bleak now. Hope it'll change.
Try to learn more about marktech tools and see how you can use that in your digital marketing. This is the new change
Marketing always hit the hardest in economic recession
for growth marketers, imo, jobs are few. one is due to businesses reducing marketing spends and the biggest impact is on branding and then o performance spends
second is, all the spends where the roi has not been positive, is also taking down a few gm roles