- Amazon’s Prime Day event saw record sales of $14.2 billion, an 11% increase from last year, according to Adobe Analytics.
- Day one sales reached $7.2 billion, up 11.2% from the previous year, while day two sales increased by 10.4% to $7 billion.
- Amazon acknowledged the record-breaking sales, crediting Prime members, employees, delivery partners, and sellers for the event's success.
- Mobile shopping surged by 18%, making up 49.3% of total sales, with Amazon's Rufus AI assistant aiding millions of customers.
- Electronics, furniture, and back-to-school items drove significant sales, with BNPL orders contributing $1.08 billion, or 7.6% of total sales.
Source: Techcrunch
