World looks better with a glass of Whisky
Which whisky you have at your home bar? A thread about your passion for whisky and the collection ^
WigglyBanana
Diageo just invested in Sober Gin (0% alcohol gin and whiskey)
Why it's interesting:
- Diageo is on a spree of investing in 0% alcohol brands. in the US, drinking has gone down. Maybe they are preparing in advance in India. Or they just feel it's a good hedge strategy for future growth
- The same founder owns Samsara and Sober (both amazing brand). Quite crazy!
- I cannot for the life of me fathom why anybody drinks 0% alcohol gin or whiskey. If someone does, pls explain :p
4mo ago
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