Leading Flipkart Fashion and Myntra: Two Very Different Jobs, Says Chief Nandita Sinha

- Myntra CEO Nandita Sinha has been asked to lead Flipkart Fashion, requiring a differentiated approach for both platforms. - Sinha aims to increase e-commerce penetration in India's $130-billion lifestyle industry, where Walmart holds a 50% market share. - Despite operational differences, both units share the goal of boosting online fashion market penetration from 13% to 18-22% by 2028. - The e-lifestyle market is expected to grow to $40-45 billion by 2028, driven by Gen Z shoppers, premiumisation, and easing inflationary pressures. - Investments in Gen Z, premiumisation, omnichannel, and influencer-led marketing are crucial for future growth, according to Sinha. Source: [Moneycontrol](https://www.moneycontrol.com/news/business/startup/leading-flipkart-fashion-myntra-two-very-different-jobs-says-chief-nandita-sinha-12790578.html)