BNPL or bill credit business models: how to make them work?

B2C BNPL is possible too, Simpl is a fantastic example. But yes there are tons of failures too. For now, I will stick to B2B BNPL business: 💡 Idea 1: Tie-up with service providers like AWS, ZolvIt, Microsoft Azure. Enable businesses with few years in existence and no credit default history to avail your BNPL service. Once payment starts going through you, enable loan facility for them. BharatPe aced this through their UPI. 💡 Idea 2: Tie-up with ad platforms like LinkedIn, Meta, Google, etc. After a business has availed say 1 Cr. of BNPL through you, give them attractive ad credit, better than what each of these platform actually offers. There are more such ways to make BNPL work in B2B segment. I am certain your Growth folks will be able to help you out more in this aspect.

Is it for B2B or B2C?