Fancode Football Match Prediction

Fancode needs football match prediction to drive impulse purchase

Fancode, which raised $50 Mn from Dream 11, doesn't seems to have a AI/tech/budget issue.

It already has exclusive rights for Carabao Cup and AFC Championship, meaning -

1. no watching it for free on Jio (Serie A, La Liga, Ligue 1),

2. not available on Hotstar (Premier League), and

3. no torturing yourself with the UX of SonyLiv (FA Cup, Champions League, Europa League, Conference League, EURO qualifiers)

And with a single Match Pass at just Rs 25 Fancode seems like a steal.

But here's where the purchase decision starts gets tricky.

Match Pass for Rs 25 or Season Pass for Rs 99?

Or why limit yourself to Season Pass of just one tournament when you can get all the content on Fancode for Rs 699/year?

Where as once the decision was between Rs 25 and fear of missing the game, now the decision has shifted to value for money of Fancode compared to other platforms which have football+other content.

At this moment, a football match prediction can come in handy.

If the live result is in the favor of prediction, knowing what is going to happen can entice the user to be impulsive.

And if the prediction goes the other way, as soon as the user sees a upset happening in real time they are more inclined to make an impulse purchase the March Pass or Season Pass, else they miss out on a footballing moment.