Retail media is being positioned as the holy grail answer to a lot of ad issues being faced by sellers especially on marketplaces.
The future of marketing some people have called it.
Want to know from folks on here what is the actual impact in terms of revenue and scale from marketplaces and D2C companies that have implemented it.
I'm a student of this and looking to expand my horizons and understand ground reality.
Anyone in ad sales can also pitch in on what they think about this !!!!
Would love to know more about the market here specifically B2B retail media ads, think Amazon ads etc......if anyone here is working on that I have one very specific question.
What's the percentage of GMV that you folks have been able t...
How do D2C brands and ad agencies get customer spending data for marketing campaigns and insights for new product launches? Do they generally rely on data provided by research companies like Kantar and Nielsen?
What are the best ways to underwrite and acquire micro and small businesses today on digital platform?
Seeing and hearing a lot of: "oh MSMEs are not digital in India", "Need a big field sales team", and "Have to go and physically co...