How TikTok Turned Starface’s Pimple Patches Into a Beauty Obsession

• Eva Maguire's TikTok video featuring Starface's pimple patches went viral, amassing over a million views in just over a month.
• Starface's pimple patches, launched in 2019, have become a fashion statement among Gen Z and Gen Alpha, moving away from the stigma of acne products.
• The company has sold its billionth Hydro-Star pack and is projected to earn $90 million in revenue this year.
• The 'skin positivity' movement and endorsements from celebrities like Hailey and Justin Bieber have fueled Starface's popularity.
• Social media influencers and users, including those without acne, are using the patches as part of their makeup looks, inspired by trends and pop culture.

Source: Bloomberg