I'm Varun Sud, Founder & CEO at Juleo. Ask me anything!

Hi @AlphaGrindset! I was looking for a consumer internet problem that would lead to impact at scale, and nothing seemed to be a bigger problem than this one, and globally at that! Further, this space marries (pun intended!) the opportunity to build a highly profitbale business to create wealth for my investors and team mates, and also solve the pressing soceital problem of loneliness and touch people's lives :)

I was fortunate to be in a place where I could take a financial risk, and I felt I had gotten so much from the institutions I worked/studied that it was perhaps the right time to give back by dedicating the most productive decade of my life to building something that hopefully outlives me.

Amazing to hear that and thanks for the reply. True the market is huge in human matchmaking.

One more if I can ask: this might have not been a personal pain point for you at the moment (going by your experience)

How did you recognize the pain point?

Hi @LetsGetLaidOff! We are fundamentally different from any dating or matrimony app out there:

1. We are a Trusted Singles Club where every Member is Govt ID verified and criminal record checked for safety
2. Every Juleo Member gets a personal Matchmaking Genie (virtual not human) who helps them meet Members who are their type. Genie is your friend, wingperson and coach in the journey to find the one!
3. Women's profiles are private by default and they choose to reveal themselves only to Members they are keen to meet. There is no directory of Club Members
4. Men only spend time and energy on women who are already keen to meet them. No endless swiping or pressure of being witty on chat to get noticed - Genie does the hard work of picthing them to women Members
5. The focus is on not just matching but meeting fast. The Meet can be IRL or over video/audio via the Juleo app. There is an option to take a friend along, or even family if both sides so desire To sum it up we are a safer, more efficient and more responsible way to find a partner without the mental health toll of incumbent apps.

@LetsGetLaidOff I missed replying to rishta bhejna... whats happening is that as large families of yesteryears become smaller and singles migrate to larger cities for jobs, the parents networks in their hometowns fall short. Further, human matchmakers remain SMBs because human networks are limited and don't scale like digital networks. That's why many people work with multiple matchmakers at a time if they are not comfortable coming online. We hope to give our Members the comfort of a personalized (virtual not human) matchmaker with the scale of digital networks.

Thanks for your Q @devdos!

3 reasons these apps are failing users:

1. People match but don't end up meeting in real life [2 out of 3 users of dating & matrimony apps amongst a sample of 1000 survyed by YouGov said they have never met anyone in person from these apps]
2. The apps are rife with scams
3. They have led to fatigue/burnout/mental health issues In summary, they are hurting more than helping.

Wanna know why? Indulge me in a little history lesson :)... Match.com was the OG who in 1995 visualized a dating/matrimony site/app as a public bazaar ie a ctalogue of men and women. Tinder came and added their super successful spin on the bazaar model, and Bumble theirs. However, the bazaar model has continued for nearly 30 years and is the root cause of the above:

• Indian women feel uncomfortable putting themselves out there on a bazaar and prefer private matchmaking channels, leading to skewed gender ratios
• In a bazaar everyone aims out of their league v/s being realistic (but human) and then gets disappointed
• Bazaars give the illusion of there being choice and lack of success hurts even more
• As someone put it: Both men and women are dying of thirst on these apps. Men because its a desert. Women because its an ocean, water water everywhere but not a drop to drink)
• Bazaars (endless scroll of profiles) require a large no. of free users. That is why apps havent made verification mandatory because if they did they worry users will drop and they won't have enough to sustain a bazaar

@VarunSud I guess you won't have answer to this?

@Jackma apologies for the late reply, I absolutely do

1. As an entreprenuer am creating jobs, something our society needs
2. And by building a product that combats loneliness, I hope to solve a key soceital problem

Hi @salt, you are right this is a big problem. Which is why Juleo has a Club Code of Conduct just like a Gymkhana Club does, Also every Member has a Trust Score which drops on violating the code. One of the code violations is misrepresenting your relationship goal. Further, at Juleo we have clear lanes for different relationship goals and our Matchmaking Genie helps you find the right one for you to ensure you have the best experience, whatever your goal is.

Hi @samosa, we are as confident as we can be. We also acknowledge that cyber security is never perfect and constantly evolving and will be happy to work with ethical hackers who can help us keep evolving.

@iamthebest send me a LinkedIn request and lets take it from there...

Thank you very much sir. Really excited to connect with you.

Hi @WryExile38! Our growth hacks include a super attractive referral program (Rs. 333 to be won/referral) as well as seeding ourselves in communities of alumni of premium organizations and institutions, which is why Im here :) Thats our equivalent of what Tinder/Bumble did going from fraternity to sorority on US college campuses. In this day of whatsapp alumni groups (many of which got activated during the pandemic) we don't need to do that!

Hey @RamRahim, the cold start problem is indeed the elephant in the room. We have built a playbook learning from ex global CMOs of Bumble and apps like Meetic in France (acquired by Match Group). You should see it playing out over the next few weeks. And to help create the network faster we have a Video Meet format where somone in a city where we have a sparse network at the start can meet with somone from cities where we focus our go to market activities and hence have a dense network. We cater to relationship goals including Marry, Date to Marry and Exclusively Date, and in the first 2 we see high interest to meet a great match who may be from a different city,

@TommyBhai, thanks for so many Qs, here goes...

1. Honestly, I was never somoene who always dreamt to be a founder. For me having impact at scale has been a driving force and feel fortunate to have got the opportunities to do that as an employee in several orgs before I started up. My time at Zomato-Blinkit gave me the confidence and inspiration to start up - Deepi & Albi are IIT friends and seeing how they ran a multi billion dollar listed company made me believe I could run a small company of my own ;)
2. Hiring! Been sad to see people shop our offer and not show up on Monday morning when we were excitedly waiting to welcome them :(
3. Social circle has not changed one bit. Yes, my wife has been super duper supportive in convincing me to start up and bringing in the dough. It's important to stay grounded at all times.
4. AI will touch every segment there is ours included. Whats clear is the current crop of apps will get disrupted, by us or someone else, whoever executes the best. Users want more authenticity, safety and in real life meetings, something the current paradigm is not able to provide. My confidence to start in this segment comes from my training as a student of the Indian Internet user for 15+ years which has taught me the art & science of converting deep consumer insights into world class products and marketing campaigns. Eg (shameless plug) https://www.instagram.com/reel/C_PlufNIs6l/