The colors. The Hello 6E. The food menu, packaging etc.
Does anyone know who worked on it?
Long long back when I traveled indigo first time. I heard Hello 6E as Hello Sexy. I was amazed at how creatively they choose 6E
And yet no frequent flyer program.....
People will frequently fly with them when they literally control the aviation Market in India 😛
Their inflight marketing is top-notch. They way they wittily name their food and beverage options, the topics they cover in 6E magazine, everything seems to be so carefully crafted and connected to their brand
