Clarify a few questions
- what’s the org about?
- what stage of the company is at?
Rewrite the problem statement again
North Star metrics - depending on the company and the stage, assume a good single NSM
L1 metrics with user actions - go through the user journey or AAARRR and list down the metrics
Prioritise the metrics (pick based on NSM or closer to it) and reason why it is important and others are not
Counter metrics or guardrail metrics - if it say ‘DAU is something you picked, counter could be retention or CSAT score’ this is to measure the net impact and peg your leaky bucket.
Summarize the problem statement, NSM, metric that matter and net impact.