Hey everyone! Just spent my evening yesterday dissecting this fascinating interview with Scott White (Product Leader at Anthropic) about how they build AI products, and wow - there's some really interesting stuff in here. Let me break down the key insights:
First, something I found fascinating: Anthropic splits their product org into FOUR teams (not the usual product/eng split):
- Product Research (bridging research and product)
- Platform (dev tools & integrations)
- Trust & Safety (embedded everywhere)
- Applications (consumer/business products like Claude)
But here's what REALLY blew my mind - AI product development is COMPLETELY different from traditional software. Here's why:
- It's non-deterministic AF
- You literally can't predict what the model will be capable of
- Users will surprise you constantly with how they use it
- Traditional product planning goes out the window
- Safety is EVERYTHING
- Way more ethical considerations than regular software
- The tech is more of a black box
- Need robust safety infrastructure from day one
- The users need education
- New interaction paradigms (like prompting)
- Best practices are evolving daily
- Gotta teach people new ways of working
Their product development process is wild too. Instead of the usual agile stuff, they:
- Build prototypes SUPER early
- Test internally first (they use Claude for everything)
- Double down HARD on surprises
- Integrate safety at every step
The most interesting part to me was their take on "doubling down on surprises." Like, when they built their artifacts feature, it started as an internal prototype that people just fell in love with. They saw how people were using it in ways they never expected and just leaned into that.
Here's what I found most counterintuitive: They're actually NOT focused on efficiency gains (like most AI companies). Instead, they're all about enabling entirely new forms of creation. Scott gave this great example of building a side-scrolling dinosaur game in 5 minutes - something he'd never have been able to do before.
Hot take: I actually think this might be why Anthropic is pulling ahead in some ways. While everyone else is focused on "AI make thing faster," they're thinking about "AI make new thing possible."
Also interesting: The future vision isn't just "better AI." They're thinking about Claude as an expert co-worker who can help you do what would've taken a team of experts weeks to do, but in days instead.
Advice for builders (straight from Scott):
- Just build stuff - stop overthinking it
- Pay attention to surprises
- Sell it to someone ASAP
- Learn by doing
Honestly, this completely changed how I think about AI product development. I used to think it was just "regular product but with AI" but it's a whole different game.
Questions for discussion:
- How do you all think about the efficiency vs. new creation trade-off?
- Anyone here building AI products? How do you handle the non-deterministic nature?
- What do you think about their four-team structure?
TLDR: Anthropic's product development is WAY different from traditional software. Focus on early prototypes, double down on surprises, and think about enabling new forms of creation rather than just efficiency.