Is e-commerce losing relavance

Over the past few months the price difference betweem e-commerce websites and stores during sale period have decreased with Reliance Digital and Croma being at par or better than Fk or Amz in terms of pricing (except a few poster items)

Fashion based e-commerce in India is even worse with size issues, courier frauds and high returns. Companies are now charging a non refundable delivery/convinience fee to become profitable.

Reliance has drastically reduced investments in e-commerce and is focussing on expanding offline presence.

Is the doom of e-commerce in India near