What is the scope of influencer marketing in next 5 years ? Are all the companies feeling the dip in market ???
Publicis Groupe acquired Influential for a reported $500M last week. It is far from dead, unorganized but not dead
I have been working in industry for past 6 years on this field. And I am seeing the dip in the way brands are spending.
Shift is towards micro and nano influencers. The expensive ones have moved to Bollywood
Yes.
A few years back; Insta was run by Google influencers. After some time then Microsoft & Amazon entered. Then it was COVID > Layoffs season.
Now we see Instagram influencers from TCS, Accenture, WIPRO, HDFC Bank, SBI, Junior Constabl...
My weirdest corporate influencer is neeraj walia
I have been recently laid off, and I didn’t know how much I needed this break until I got one.
From past 6 years, I have been working continuously without any breaks. Now I don’t feel like joining anywhere. But I am scared also I need t...
Just read last week's Nutgraf edition by The Ken and it enticed me to write my predictions for 2025. Now I could be wrong for a lot of parts here, who knows. But I enjoyed the process of thinking about it.
Grab a tea and enjoy
