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Japan Supermarket Uses AI to Measure Staff Smiles, Boost Service Quality

  • AEON, a Japanese supermarket chain, has implemented an AI system called 'Mr Smile' to assess and standardize employees' smiles and service attitudes across its 240 stores.
  • Developed by InstaVR, the AI evaluates over 450 elements, including facial expressions and voice tones, and incorporates game-like features to encourage staff improvement.
  • A trial involving 3,400 staff members showed a 1.6 times improvement in service attitude over three months, according to AEON.
  • The initiative has sparked concerns about workplace harassment, with critics arguing that enforced smiles could exacerbate customer harassment issues.
  • Comparisons have been drawn to McDonald's 'Smile zero yen' policy, highlighting ongoing debates about the impact of such measures on employee well-being.

Source: South China Morning Post

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