LinkedIn to Launch Video Offering in India to Tap into $5.5 Bn Short-Form Video Market

• LinkedIn is rolling out its video offering in India, aiming to capture a share of the $5.5 Bn short-form video market.
• India has 759 Mn internet users, expected to rise to 900 Mn by 2025, providing a fertile ground for digital companies.
• LinkedIn has seen a 60% increase in video uploads in India, compared to 45% globally, indicating strong user engagement.
• The platform aims to boost economic opportunities through knowledge sharing, career coaching, and professional development.
• Short-video formats have been successful for other platforms like Instagram and Flipkart, showing high user engagement and interest.

Source: Inc42