Marketing in the VC domain

Very closely if we have a founder we trust and back heavily you work with them. Active VC major goal is to market their companies to increase their valuation and help founders

I would say it entirely depends on the role you’re getting hired for.

For example a portfolio marketing advisor would mostly work with portfolio cos and help them think through strategy. Usually senior level folks are hired for such a role.

And, if you’re selected as a marketing manager for the VC firm then it’s expected that you help out partners with content, write white papers, work on lot of content and conduct few offline events.

It has also gone content centric for some funds as it could largely come down to co-working on investment thesis, reports (sectoral/thematic) of the fund aside from brand and PR. Of course, I don't see it being limited to just working for the fund alone.