Quick Commerce Threatens Kirana Stores with $1.28B Sales Shift

• Quick commerce platforms are expected to divert $1.28 billion in sales from traditional kirana stores in 2024, reflecting a significant change in consumer behavior.
• A survey reveals 74% of kirana owners view quick commerce as a long-term threat, with 67% reporting a drop in sales since its emergence.
• The shift towards digital and quick commerce requires kirana stores to adapt new strategies for survival in the evolving retail landscape.

Source: Moneycontrol