Linkedinpoweruser

Rahul Yadav's 4B Network, what a scam! one of the best articles out there

themorningcontext.com

How Rahul Yadav bungled Info Edge-funded 4B Networks-The Morning Context

At the heart of the current crisis at the proptech startup lies a flawed business model, sham pro...

21mo ago

1337C0d3r

Stealth21mo

Can someone share a pdf of this article or a paywall-less link?

PurpleLotus

Freelancer21mo

Crab85

Standard Chartered20mo

Copt the link, Go to archive.ph and paste it there.

Linkedinpoweruser

Google21mo

After a while, even the company’s employees got in on the scheme. “There were targets, 50 visits a week,” says a third former executive, asking not to be named. “Employees had close relationships with brokers. With the company pressure and to earn the incentives, they had to show fake walk-ins. Some employees also sent their family and friends via these brokers. Everyone made money.” “Everyone was getting incentivized for generating walk-ins, not closing deals.” That wasn’t all. “Broker Network offered free cab services for these walk-ins,” says the third former executive. “Weekends are a crucial time for site visits and brokers would just take these cabs and move around for a few hours. There were so many bogus visits over the weekend just for the free cab services

Gems_Bond

Stealth21mo

Damn that's unethical behaviour of the highest order. Also, a lesson for all investors to do regular audits and keep a track of all metrics, most importantly the burn.