Reddit's Surge in Google Rankings Raises Wall Street Concerns

• Reddit has climbed to the top of Google results following a series of updates by the search giant.
• Reddit, which held its IPO in March, needs to convince a growing number of those visitors to register for official accounts, as so-called logged-in users generate much higher rates of ad revenue.
• Shares of Reddit have dropped 26% since reaching a high point last month.
• Reddit's user base increased 51% in the second quarter to 91.2 million, outpacing ad revenue growth of 41%.
• Reddit's business comes almost entirely from digital ads, at least for the moment.

Source: CNBC