ZestyKoala

SaaS to real estate agents

Would like to build something which will be one stop shop for the real estate agents/real estate marketing agencies. The idea is to let them focus on what they do best (sales) and handle everything else for them, charge commission for the service. What do you think does this has market will the agents use the service (I believe they are already using different services but all of them are disconnected) Happy to discuss it further in comment section

16mo ago

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DizzyMarshmallow

Stealth16mo

IMHO, the money in this domain is in the way demand is discovered and propagated. Supply of consumers buying the residential/commercial property will always be skewed in a country like India.

Hence, if your solution helps in bringing more demand to the broker, they will consider it and you can monetise it. Else, it is just another " good to have" solution and not a " need to have".

PS: 8y of real estate experience here across functions and domains.

ZestyKoala

Stealth16mo

Directly it will not help bring in more leads as the focus is more around increasing the productivity of the agents

It will help them just focus on sales so more time for client calls
Will integrate training which will help them in negotiation
They will be able to build their own digital brand (Ops, Accounting, Marketing will be taken care by us) Do you think this has market

DizzyMarshmallow

Stealth16mo

See, I will be honest - this sounds more like a "good to have" than "need to have". I hope I'm wrong.

Out of the points you mentioned, 1 and 2 are something Brokers already do well. Sl.No. 3 relates to demand marketing and this may have a niche TG, those brokers who are early enthusiasts and those who have higher propensity to pay.

Sales is not that easy to train, and Operations is not that delinkes from Sales in most real life roles and scenarios.

GroovyMarshmallow

Stealth16mo

If your TG is agents then they are tricky stakeholder, 95% of their coordination happens offline. CAC is too high because these days everyone in real estate does marketing builder, agents, marketing agencies. You need to pick up one problem in the entire real estate chain and build for that, niche is better approach to adopt

ZestyKoala

Stealth16mo

Got your point, yes I'm still doing the research the focus is to bring tech/efficiency in the processes.

GroovyMarshmallow

Stealth16mo

Which process are you thinking to optimise discovery, buying, selling, finance or after sales ?

ZestyKoala

Stealth16mo

The focus is going to be more on tech than marketing, I would like to integrate everything in the backend which might be helpful for them to close the deal

BouncyDonut

Stealth16mo

The market is very non technical, you will face more non technical challenges

ZestyKoala

Stealth16mo

I agree but at the same time it's changing rapidly the goal cater only few agents who are top performer

SquishyBanana

Freelancer16mo

I would talk to atleast 20 real estate agents before starting on implementing any solution. Questions I would ask

How do you currently manage this?
What challenges are there in current services they use?
Would they pay money for new service?

ZestyKoala

Stealth16mo

Make sense I'm going to do that, thanks!

DancingMarshmallow

Stealth16mo

I had started a company in the real estate space OP. We focused on brokers for a while and had thought about this . my father is also an agent and doing decent . he is also the president of AIBF Bhopal (a nation wide association of brokers )

short answer : do not do it .

Medium long : brokers basically rely on one big deal every month and 3-4 small deals. that's it. they anywat do not get a lot of leads or crack so many deals that they would require saas. Excel , word , pen , copy , phone are enough. the only thing they want is good leads.

If you are hell bent you can target builders instead. but there are already quite a few companies doing this. my suggestion is leave real estate . Its a very big market and has a lot of inefficiency but then unless the government brings in some rules and standardisation, it will always remain fragmented and chaotic .

R square is an old company already doing this for brokers. you can check them out.

ZestyKoala

Stealth16mo

Thank you for your inputs. Have couple of other ideas as well outside of real estate would definitely consider all aspects before jumping in the ship.

ZestyKoala

Stealth16mo

Let me check R square.
According to you what's the main pain point in real estate either from demand or supply side.

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