CosmicTaco

Sachin Tendulkar Launches New Sports Athleisure Brand

CosmicTaco · 2024-08-14T15:54:38.576834+05:30

- Sachin Tendulkar is venturing into entrepreneurship by launching a new sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy and ex-Swiggy executive Karan Arora. - The holding company for the venture, SRT10 Athleisure Pvt Ltd, has already been registered, with Tendulkar and Whiteboard Capital on the board of directors. - The startup is in advanced stages of raising capital from a top venture capital fund and aims to rival top brands like Nike with affordable pricing and local manufacturing. - Demand for sports goods is at an all-time high in India, with shoes and apparel making up the majority of sales, and the market is attracting significant interest from entrepreneurs and investors. - Tendulkar's new venture adds to the trend of celebrities launching their own brands, with other notable examples including Virat Kohli, MS Dhoni, Deepika Padukone, and Katrina Kaif. Source: [Economic Times](https://economictimes.indiatimes.com/tech/technology/sachin-tendulkar-pads-up-to-be-an-entrepreneur/articleshow/112503455.cms?from=mdr)

Sachin Tendulkar is venturing into entrepreneurship by launching a new sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy and ex-Swiggy executive Karan Arora.
The holding company for the venture, SRT10 Athleisure Pvt Ltd, has already been registered, with Tendulkar and Whiteboard Capital on the board of directors.
The startup is in advanced stages of raising capital from a top venture capital fund and aims to rival top brands like Nike with affordable pricing and local manufacturing.
Demand for sports goods is at an all-time high in India, with shoes and apparel making up the majority of sales, and the market is attracting significant interest from entrepreneurs and investors.
Tendulkar's new venture adds to the trend of celebrities launching their own brands, with other notable examples including Virat Kohli, MS Dhoni, Deepika Padukone, and Katrina Kaif.

Source: Economic Times