Sachin Tendulkar Launches New Sports Athleisure Brand

• Sachin Tendulkar is venturing into entrepreneurship by launching a new sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy and ex-Swiggy executive Karan Arora.
• The holding company for the venture, SRT10 Athleisure Pvt Ltd, has already been registered, with Tendulkar and Whiteboard Capital on the board of directors.
• The startup is in advanced stages of raising capital from a top venture capital fund and aims to rival top brands like Nike with affordable pricing and local manufacturing.
• Demand for sports goods is at an all-time high in India, with shoes and apparel making up the majority of sales, and the market is attracting significant interest from entrepreneurs and investors.
• Tendulkar's new venture adds to the trend of celebrities launching their own brands, with other notable examples including Virat Kohli, MS Dhoni, Deepika Padukone, and Katrina Kaif.

Source: Economic Times