BubblyNoodle
BubblyNoodle

Singular vs Appsflyer

POVs? Anyone?

31mo ago
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SparklyNoodle
SparklyNoodle
Student31mo

Branch is better i think

PeppyMochi
PeppyMochi

Branch is very expensive, but provides the same functionality as Singular (which is significantly cheaper)

SparklyNoodle
SparklyNoodle
Student31mo

Singular doesn't have as much functionality. Attribution is mostly fucked up. Branch is expensive but TAT is good. But yes, depends on stage of the product and budget.

Depends on lot of things

  • cost
  • only attribution or any other services
  • integration on other platforms you are using (Clevertap, etc....)

We have used singular and Appsflyer both and now currently sticking with Singular as it is cheaper than Appsflyer

BubblyNoodle
BubblyNoodle

Mostly attribution and connect to funnel - which I think every tool has. Onelink is not a challenge - ddl is implemented. They have something called incrementality test - not sure how effective it is and if it is worth paying 4x

BubblyNoodle
BubblyNoodle

Did you face any problem with Singular? What was your experience between both. Would love to know

SquishyQuokka
SquishyQuokka

If cost is not an issue then Appsflyer. We use branch as it’s cheaper option

BubblyNoodle
BubblyNoodle

Cost is always an issue, if there is nothing superior in the product. Just because a tool has 80% market share, not necessary that other challenger / new brands may be bad. But I will definitely explore branch

SquishyQuokka
SquishyQuokka

Cost will solve for a lot of data lag. Branch is good no doubt about it.

ZestyDonut
ZestyDonut

What are you people using AppsFlyer for?

BubblyNoodle
BubblyNoodle

MMP

PerkyMarshmallow
PerkyMarshmallow

Appsflyer or Branch. Not head of a single person using Singular

BubblyNoodle
BubblyNoodle

I know some. But yes, brand adjust and AF are older / well known ones. Singular used to be known as Apsalar

SparklyBanana
SparklyBanana
Uber31mo

What is the price per conversion for each that they are offering to you?

BubblyNoodle
BubblyNoodle

Appsflyer is 4x of Singular for the same volume

FluffyKoala
FluffyKoala

Appsflyer

BubblyNoodle
BubblyNoodle

It is significantly more expensive to Singular. Don’t understand the reason for the high cost. Both tools have features that are not in the other.

MagicalPancake
MagicalPancake

I have used Appsflyer and it is good with features but it costs a fortune, Singular is cheap but their support is something I always question. Right now I am using a new tool Apptrove, they are cheaper as well and they have great support. They are growing in terms of features but incredible support from the team.

FuzzySushi
FuzzySushi
Merkle31mo

Appsflyer

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