PlayCold
PlayCold

Singular vs Appsflyer

POVs? Anyone?

18mo ago
randomjocke
randomjocke
Porter18mo

Appsflyer’s support in india is damn good. Market share is about 80% in India. Tool is good, at least the attribution side.

randomjocke
randomjocke
Porter18mo

Have used branch in my prev org

WaryHive29
WaryHive29

What are you people using AppsFlyer for?

SmokeBuddy
SmokeBuddy

Branch is better i think

sastashahrukh
sastashahrukh

Branch is very expensive, but provides the same functionality as Singular (which is significantly cheaper)

SmokeBuddy
SmokeBuddy

Singular doesn't have as much functionality. Attribution is mostly fucked up. Branch is expensive but TAT is good. But yes, depends on stage of the product and budget.

okperson
okperson

Depends on lot of things

  • cost
  • only attribution or any other services
  • integration on other platforms you are using (Clevertap, etc....)

We have used singular and Appsflyer both and now currently sticking with Singular as it is cheaper than Appsflyer

PlayCold
PlayCold

Mostly attribution and connect to funnel - which I think every tool has. Onelink is not a challenge - ddl is implemented. They have something called incrementality test - not sure how effective it is and if it is worth paying 4x

PlayCold
PlayCold

Did you face any problem with Singular? What was your experience between both. Would love to know

Cancelled
Cancelled

If cost is not an issue then Appsflyer. We use branch as it’s cheaper option

PlayCold
PlayCold

Cost is always an issue, if there is nothing superior in the product. Just because a tool has 80% market share, not necessary that other challenger / new brands may be bad. But I will definitely explore branch

Cancelled
Cancelled

Cost will solve for a lot of data lag. Branch is good no doubt about it.

WaryHive29
WaryHive29

What are you people using AppsFlyer for?

PlayCold
PlayCold

MMP

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