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Study Finds Majority of Subscription Apps and Websites Use 'Dark Patterns'

  • The FTC, along with international consumer protection networks, released a study on manipulative design techniques in subscription services.
  • Analyzing 642 websites and apps, the study found nearly 76% used at least one dark pattern, with 67% using more than one.
  • Common dark patterns include sneaking, obstruction, nagging, forced action, and social proof, often making it hard to cancel subscriptions.
  • The report suggests the FTC may increase focus on consumer fraud related to dark patterns.
  • The study involved 27 authorities from 26 countries and was part of the International Consumer Protection and Enforcement Network’s annual review.

Source: Techcrunch

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