Bigfoot
Bigfoot

Swiggy’s experimenting D2C with Minis!

Saw the recent announcement of layoffs etc at Swiggy and came across this new product from Swiggy. It’s available via the Swiggy app, has a SAAS side too - saw few articles. Curious if anyone has seen Minis on Swiggy already.

21mo ago
DrProduct
DrProduct
Amazon21mo

Swingy minis is a cool idea. But I’m not sure how exactly will I use it. The products there seem a bit overpriced.

majetti
majetti
Swiggy19mo

They’re moving to clothing soon. It’s ONDC in the making.

DrProduct
DrProduct
Amazon19mo

Clothes on Swiggy would be interesting. But then we just have to wait Zomato to copy this product as they do with all Swiffy products 😂

notyouravgcorporat
notyouravgcorporat

Yeah I’ve heard of it. What do you think of it? And in what context are you posting? Like you surprised they’re still spending on experimenting post layoffs or…?

Bigfoot
Bigfoot
Swiggy21mo

Yes

Suzi
Suzi

Struggling with Discovery and Monetization, afaik.

UrbanLoss35
UrbanLoss35

Old product - poor discovery - would be interesting to know if it moves the needle for them at all

Bigfoot
Bigfoot
Swiggy21mo

Old? I thot it was new.

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