Swiggy Trials Premium Concierge Membership Pre-IPO

• Swiggy is testing a high-priced concierge membership, Rare Club, targeting wealthy individuals.
• The membership offers access to premium events and experiences, with a yearly fee starting from Rs 50,000.
• The move aligns with Swiggy's upcoming IPO bid.
• The Rare Club membership acts as an exclusive pass for high-end experiences.
• Swiggy plans to open Rare Club subscriptions to a wider consumer base by the end of October.

Source: The Arc