Kamathtapel
Kamathtapel

Thoughts on q-com for fashion?

I’ve been thinking about Q-Com for fashion.

  1. Zudio boom: Demonstrates the demand for affordable clothing, but challenges like the long queues for in-store trials persist + lower in-store SKUs.

  2. E-Com (Myntra): Faces significant hurdles with returns management (due to quality n size disparities) + product exchange based fraudulent activities.

I feel the Middle ground is Q-Com model for fast fashion among genz populated areas that addresses these issues while catering to consumer needs for convenience and affordability.

1d ago1.6K views
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