Wanna develop complimentary digital marketing/ Growth marketing skills being in my Performance Marketing Job
Hey there I'm a fresher i have just started my job in as a performance marketer for a growth advertising agency. i like it but I wanna develop all round marketing skills and not just stick to paid ads, would like to switch into a growth management role later.
What are certain HARD SKILLS for required in growth roles ( like SEO, advance excel etc) which i should learn and feel free to recommend resources as well!
Any other suggestions is also welcomed!
growth skills would differ from company and industry type. For example, a b2c growth person would focus on metrics like installs, engagement and for b2b it would be more like leads, revenue etc
Try to enter reforge program for b2c growth + retention if you’re more inclined towards b2c. Join an early stage b2c company, you’ll prolly get to do lots of work there, which will give you well rounded growth