Why did Dunzo failed?

Dunzo was one of the pioneers in executing hyper local delivery at scale, considering they started way back in 2014.

They had customers, experience, tech, fleet of delivery guys.

Lastly and most importantly, a down to earth founder in “Kabir Biswas”

I am simply not able to wrap my head around the fact that while Zepto and Blinkit are doing so well , why couldn’t Dunzo replicate the same in Q commerce segment?

What do you guys think could be the reason behind their demise?

Just pivoting from hyper local to Q commerce can’t be the reason!